The award-winning Scholars on the Road Lecture Series brings the fascinating research of the College’s faculty experts to alumni audiences in Washington, D.C., New York City, Boston, Rochester, Buffalo and beyond. From the arts to the humanities and the social sciences, this series represents the incredibly diverse disciplines the College of Arts and Sciences comprises.
The Scholars on the Road Lecture Series events are open
to alumni and feature a reception as part of the program.
Heroes and Villains: Perceptions of Characters
with Professor Matthew Grizzard
UB Department of Communication
Thursday, Oct. 5
6 p.m. Reception | 7 p.m. Lecture
105 Harriman Hall, UB South Campus
Register online. $10 per person and includes
light hors d’oeuvres and a complimentary beverage.
Hosted by the College of Arts and Sciences and the UB Office of Alumni Engagement
Part of UB Homecoming and Family Weekend.
Q: What inspired you to pursue this research topic, how viewers perceive characters in media entertainment?
MG: I was always curious about why we have these biases against media entertainment, just in general. So, that got me interested, and then when I got into college I found out that I could actually study this and there was a path for where you can kind of do this research.
Q: Is there always a hero and a villain?
MG: I think what our research is kind of pointing to is that even if you don't have a really clear hero and villain, we are so adept at taking schema and taking these mental short-cuts, that we apply them before we even realize it.
Q: Who is you favorite hero and villain character?
MG: I don't know why, but I really like Freddy Krueger. Probably because he's so terrifying, which makes him a fantastic villain. My favorite hero has to be Superman. He's like the epitome of a hero.
Q: What can alumni expect to hear at your Scholars on the Road lecture?
MG: Why we should care how people perceive characters and narratives, and some interesting ways individuals might not realize how characters are being perceived. I think even more relevant, is if we're doing this with characters we're also doing it in the real world, with people that we interact with on a day-to-day basis.
About Professor Grizzard
Matthew Grizzard, PhD, is an Assistant Professor in the UB Department of Communication. Situated within the intersection of psychology and communication, Dr. Grizzard's research examines how media entertainment incorporates and exploits psychological processes related to real-world judgments. In addition to conducting social science research, Dr. Grizzard teaches undergraduate and graduate courses in media effects, mass communication and research methods.
Reality in the Age of Truthiness
with Professor David Castillo
Director of UB's Humanities Institute and professor in the UB Department of Romance Languages and Literatures
Thursday, Oct. 12
6 p.m. Reception l 7 p.m. Lecture
Hunton & Williams LLP, 2200 Pennsylvania Ave., NW, Washington, D.C. 20037