The power to communicate persuasively and interpret information successfully has never been more crucial. In turn, a thorough understanding of how these skills—or lack of them—affect our lives, careers and collective future becomes more critical with each passing day.
These are the types of questions we must answer if we hope to give our students an undeniable competitive edge in any employment market. When they hire a UB graduate, employers will know they are gaining an invaluable team member equipped with communication strategies and techniques for a modern world.
> Departments of Communication, English, Media Study, Art, Theatre and Dance and a dedicated Journalism Program.
> Distinguished faculty in a variety of synergistic fields, including communications, composition and rhetoric, journalism, media, art, theater, and video and film production.
> An independent student newspaper, The Spectrum, that has won nearly two dozen awards in recent years.
> Successful alumni who help us provide a proven road map for thriving careers spanning television, radio, journalism, social media and corporate media relations.
Through the Strategic Communications Hub, students will learn to craft strong arguments, tell effective stories across media platforms, use and anticipate new technologies, and tailor their messages for specific audiences. Now it is time to bring together all of our vast resources to position UB and the College of Arts and Sciences as a leader in the research and practice of strategic communication.