Explore how the use of web, social media, online newsletters, email marketing, media buying, photography and video can elevate your communications efforts.
The Marketing and Communications Team can assist with applying digital communications standards and best practices, ensuring consistent and cohesive messaging and design that best exemplifies the College and serves to advance the UB reputation and our brand.
Our team provides technical support, training and content development guidance for all College of Arts and Sciences approved websites. Our goal is to create high-quality websites that meet the diverse needs of the College community and empower individual users to take an active role in website maintenance.
We lead College efforts to provide standards and promote best practices for social media channels; including Facebook, Twitter and Instagram.
Social media requires a strategy with regular content and a plan for how it is managed. Every unit or department interested in creating an account should evaluate whether or not they have the resources to maintain a social media account(s). The Marketing and Communications Team can assist units in developing your strategy.
To begin, please review the University at Buffalo's social media channels and the Office of University Communication's best practices for social media. When you are ready to begin building your social strategy, please submit a work order requesting assistance.
CAS department and program social media accounts are largely managed within their respective units. If you are interested in creating a new account, there are policies and procedures required for setup. Please email us at email@example.com to get started.
If you are an existing social media account manager, notify us by emailing firstname.lastname@example.org so we can assist and share important updates with you.
Department newsletters are an effective tool to use to tell your department’s story, especially when communicating with alumni and friends.
Departments and programs interested in developing an online newsletter should decide how often they would like to distribute a newsletter based on communication needs and content amount.
Our team works with departments to create online newsletters as a way to communicate with alumni in a timely matter, with robust web-driven content.
Online newsletter landing page:
Primary Features (450-750 words)
*Please note your top three articles alongside your content.
Secondary/Tertiary Features (375-450 words)
Email marketing is a cost effective way to communicate with your audience. Our team works with the MailChimp platform to create properly branded emails.
Our team also coordinates email marketing campagins for alumni and friends through the central alumni system and database. Please contact us when you need to email alumni and we can assist you.
The Point is the monthly email newsletter created to share news and information to College of Arts and Sciences faculty and staff. The Point is produced and deployed by the CAS Marketing and Communications team on behalf of the College and the Dean.
To submit information for consideration in The Point, please fill out the news and achievement form.
Need to Know is a weekly email newsletter created to share the most recent COVID-19 updates, pertinent news and information to College of Arts and Sciences faculty and staff. Need to Know is produced and deployed by the CAS Marketing and Communications team on behalf of the College and the Dean.
To submit information for consideration in Need to Know, please email Jackie Hausler at email@example.com
The UB Production Group (UBPG), located in the Center for the Arts, is a university service provider offering campus-wide production support. Contact the UBPG by emailing firstname.lastname@example.org for a customized production and video estimate and to request service.
The UB Photo Database is an excellent resource available to all UB faculty and staff. More information, including guidelines for capturing the UB "spirit" in visual form, can be found on UB Photography and Videography.
Note regarding photo images: Photos must be high resolution (whether used for print or web) and must be large in size i.e., 5x7, 8x10, etc. Small postage stamp size photos are not acceptable.
The list of resources include sites to find both free and low cost images to use.
istock.com: offers photos, illustrations, videos and backgrounds
depositphoto.com: offers photos, illustrations and videos
https://tonl.co/: features diverse photos, including disability, but is limited
Users can download images, free of charge, from these public domain websites:
Taking a self/ie portrait:
1. Bring as much light as possible into the space, either by turning on overhead lights, opening blinds
2. Minimize background distractions (art, books, people, etc.) A blank, light-colored wall is ideal.
3. Remove hats, scarves, sunglasses, or other clothing items that may obscure your face. (Exceptions should be made for religious attire.)
4. Hold your smartphone vertically (portrait) and about an arms-length away
5. Now you are ready to shoot
If someone is taking a portrait photo of you:
1. Follow steps 1-3 above
2. ‘Photographer’ should make sure that the person is in view with head straight or slightly tilted and within the frame of the phone screen checking that there is room above the subject’s head and that their neck and part of their shoulders are in view
3. Take five or six shots and have your student choose two
4. If you need to send photos out: keep your photos in color, do not crop them and send ‘as is’
If you are planning on engaging in any paid media or advertising, please contact us so we can help you maximize your dollars and follow proper university procedures.