What is Arts Management?

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Managing creativity with purpose

Arts Management is the field that supports the business and organizational side of the arts. It combines creative passion with professional skills to ensure that cultural institutions, arts organizations and creative projects can thrive and grow.

The role of arts management

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Bridging art and business

Arts managers play a crucial role in connecting artistic vision with real-world strategy. They handle budgeting, marketing, fundraising and event planning  to help artists and organizations reach their audiences and fulfill their missions.

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Supporting the cultural sector

From museums and theaters to music festivals and nonprofit organizations, arts management works across a wide range of settings. They ensure the arts remain accessible, relevant and impactful locally, nationally and globally.

What you'll study

Managing Arts and Culture in the 21st Century

Learn how to lead an organization that balances the needs of artists and the community to make the arts accessible to all.

Financial Leadership in the Arts

Gain the ability to translate financial data into successful arts organization outcomes.

Strategic Revenue Development for Arts Leaders

Learn how to attract revenue streams to support arts exhibitions, performances, and events.

Marketing in the Arts and Culture Sector:

Develop skills for attracting audiences and financial donors to support an arts organization.

Take the next step

Explore our programs:

MA in Arts Management