MA in Arts Management

Vistors at the Anderson Gallery.

Bridging theory and action in arts leadership

The Master of Arts Management degree is leadership-focused for individuals pursuing careers in the arts, culture, and creative sectors. The program provides skills and knowledge training in financial management, marketing for in creative industries, fundraising and revenue acquisition, arts policy, and entrepreneurial know-how.

On this page:

Program overview

Academic credentials

Master of Arts (MA)

Typical time to complete

2 years 

Credits required

39 hours

Why choose Arts Management at UB

Our program is an experientially based, interactive learning experience for leadership and management training at the highest level. Choosing UB means you will

  • Gain field experience working with innovative arts and cultural organizations in theatre, dance, music and visual arts
  • Acquire the know-how to become a change agent in arts, culture and the creative industries
  • Learn effective uses of AI and other technologies for leadership and decision making
  • Foster long-lasting relationships with creative individuals working in the arts and culture sector.
  • Study with faculty renowned in the field of arts leadership and cultural management

What you'll learn

  • Attract audiences to arts events using innovative arts marketing techniques.
  • Develop professional communication and leadership skills.
  • Plan and execute arts exhibitions and performances. with artificial intelligence 
  • Work effectively with artists and community members in a wide array of arts projects and events.

Curriculum overview

Managing Arts and Culture in the 21st Century

Learn how to lead an organization that balances the needs of artists and the community to make the arts accessible to all.

Financial Leadership in the Arts

Gain the ability to translate financial data into successful arts organization outcomes.

Strategic Revenue Development for Arts Leaders

Learn how to attract revenue streams to support arts exhibitions, performances, and events.

Marketing in the Arts and Culture Sector

Develop skills for attracting audiences and financial donors to support an arts organization.

Career outcomes

Students completing the program will be prepared for careers in the creative sector including nonprofit, for profit, and public enterprises. Positions can include:

  • Art administrator
  • Community Engagement Officer
  • Event Manager

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