Stephanie Choi is a postdoctoral associate at the Asia Research Institute,investigating the global circulation of K-pop. For her ethnographic research, Choi conducted participant-observation and interviews with more than 70 participants in the Kpop world—including industry workers (CEOs, A&R directors, idol recruiters, managers, and reporters), idol singers, and fans in Seoul, Los Angeles, and New York. In this talk, Choi explores how K-pop singers as service workers provide intimacy to their fans and further investigates how this form of intimate labor is translated in the American racial politics.