Minor in Strategic Media Messaging

• Examine how communication shapes public understanding, organizational goals and social change
• Learn to create effective messages for different audiences, platforms and communication goals
• Explore multiple forms of communication, including writing, visual design, media production, public speaking and social media
• Gain hands-on experience through experiential coursework, internships or applied projects
• Complement majors in business, communication, social sciences, health professions, public policy, arts, education and many other fields

Students completing the Strategic Media Messaging minor will:

• Understand interdisciplinary theories, methods and research related to effective strategic communication.
• Learn how to gather, evaluate and apply data to inform communication decisions and messaging strategies.
• Explore communication techniques across traditional media, digital platforms, visual media, presentations and persuasive writing.
• Develop skills in audience analysis, message design and communication planning.
• Apply ethical, research-informed communication practices in real-world and experiential settings.