Cognitive Psychology digs into one of the biggest questions out there: how does the mind work? At UB, we study how people and other animals perceive, remember, communicate and interpret the world around them. Our faculty are nationally and internationally recognized for research that reshapes how we think about mental and behavioral processes.
Our researchers explore questions such as how:
It’s hands-on, curiosity-driven work that changes the way you understand human and other animal behavior.
Renowned faculty mentors: You’ll work directly with researchers who publish in top journals and present at major conferences around the world.
Cutting-edge topics: From psycholinguistics to multisensory processing, you’ll investigate questions that cross disciplines and push boundaries.
Real-world relevance: Our findings influence everything from education to technology design to speech therapy and music training.
If you’re fascinated by how the mind takes in information, makes decisions, and stores memories—and you want to turn that fascination into expertise—UB’s Cognitive Psychology program is ready for you.

