Social-Personality Psychology
Discovering how people navigate the social world
Social-Personality Psychology explores how we perceive, relate and interact in our social environment. It’s the science behind why we click, clash, conform, compete and cooperate—and how we come to understand ourselves and others. At UB, our faculty and students study the processes that shape social functioning and everyday behavior.
Our work examines questions such as how:
- People understand themselves, including self-concept and self-esteem
- Stigma and prejudice operate
- People engage in prosocial behaviors like helping and cooperation
- Relationships form, grow and endure
- People cope with stress in daily life
It's intellectually rich work that puts you at the forefront of understanding what it means to be a social being.
Learn from the best: Our faculty are internationally recognized researchers who mentor students through hands-on, high-impact research.
Innovative research tools: Develop expertise in cutting-edge methods—from lab experiments and daily diaries to surveys and psychophysiological assessments.
Big ideas, real lives: Explore how social psychological theories illuminate everyday life—bridging scientific insight with the challenges people face in the real world.
If you’re fascinated by how social interaction shapes our lives—and want to apply that curiosity to real-world challenges—UB’s Social-Personality Psychology program is ready for you.