Social-Personality Psychology is a sub-discipline within the broader field of psychology devoted to understanding how individuals navigate the social world around them and why they do it the way they do.
In the Social-Personality Psychology Area of UB’s Department of Psychology, our work focuses on understanding the processes underlying social functioning. Some of the topics that we study include aspects of the self such as the self-concept and self-esteem, prosocial motivation and behavior, romantic and parasocial relationships, and resilience to everyday stressors.
We use many approaches to address our research questions, including laboratory experimentation, survey methods, and longitudinal studies. Our work utilizes a variety of measurement techniques, such as daily diary, performance and reaction time, behavioral observation, stress tolerance and psychophysiological measures.