Psychology at UB

Professor Lora Park and Hector Sosa.

The science of how we think, feel and act

Psychology is the study of behavior and mental processes—what we do, how we think and feel, and the why behind it all. Psychologists explore everything from the structure of the brain to the ways people relate to one another. If you’ve ever wondered how memory works, why habits form, or how emotions shape decisions, you’re already thinking like a psychologist.

Why study psychology?

Psychology is one of the most versatile and practical degrees out there. It connects to everything—health, education, business, law, technology and more. At UB, you’ll build strong skills in research, analysis, problem-solving and communication that employers value and graduate schools expect.

You’ll explore topics like:

  • How mental health conditions are diagnosed and treated
  • What drives decision-making and learning
  • How people grow, change and interact across the lifespan
  • The neuroscience behind behavior and cognition
  • How we make sense of ourselves and relate to others

Why choose psychology at UB?

UB is a major public research university, but it’s also a place where people know your name. Our students learn from faculty who are national leaders in their fields—and who genuinely care about teaching and mentoring.

Here’s what makes UB stand out:

  • Affordable excellence: Get a top-tier education at a fraction of the cost of a private school
  • Collaborative community: Work with students and professors who support your goals
  • Built-in opportunity: From research labs to internships to student clubs, you’ll have access to real-world experiences right away
  • Vibrant city: Buffalo is diverse, welcoming and full of life—with easy access to major cities like Toronto and New York

Whether you’re fascinated by the brain, passionate about mental health or curious about human behavior, you’ll find your path here.

Aerial images taken at sunset of the Center for the Arts with rainbow lighting in the atrium glass.

The learning experience

Psychology at UB is rooted in research. You won’t just learn about studies—you can help conduct them.

Our department focuses on four key areas of psychology:

  • Behavioral Neuroscience: how the brain and nervous system affect behavior
  • Clinical Psychology: how mental health challenges develop and how to treat them
  • Cognitive Psychology: how we think, learn and remember
  • Social-Personality Psychology: how we navigate our dynamic, social world

Our undergrad programs (BA and BS) offer a broad foundation with options to specialize, while our grad programs focus on research and professional training. Wherever you start, we’ll help you build toward what’s next.

Career outcomes

Our graduates go on to do big things. Many pursue advanced degrees in psychology, medicine, law or education. Others head straight into roles in:

  • Mental health services
  • Nonprofits and social services
  • Market research and UX design
  • Business, HR or data analysis
  • Schools and education at all levels

This degree also builds skills employers value—critical thinking, data analysis, empathy and communication—preparing students for graduate study or immediate careers. Psychology opens doors. With the right skills and support, you’ll be ready to walk through them.

Parents often ask: What can my student do with this degree? The answer is—almost anything involving people, behavior, data or decision-making.

Take the next step

Join a department that values innovation, collaboration and your success. Whether you’re just starting out or ready for grad school, we’ll help you thrive.

Degree options:

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