Psychology at UB

Professor Joyce Lacy.

The science of how we think, feel and act

Psychology is the study of behavior and mental processes—what we do, how we think and feel, and the why behind it all. Psychologists explore everything from the structure of the brain to the ways people relate to one another. If you’ve ever wondered how memory works, why habits form, or how emotions shape decisions, you’re already thinking like a psychologist.

Why study psychology?

Psychology is one of the most versatile and practical degrees out there. It connects to everything—health, education, business, law, technology and more. At UB, you’ll build strong skills in research, analysis, problem-solving and communication that employers value and graduate schools expect.

You’ll explore topics like:

  • How mental health conditions are diagnosed and treated
  • What drives decision-making and learning
  • How people grow, change and interact across the lifespan
  • The neuroscience behind behavior and cognition
  • How we make sense of ourselves and relate to others

Why choose psychology at UB?

Psychology at UB gives you a strong scientific foundation and direct access to the people, projects and lab experiences that shape the field. You will learn from faculty who are nationally recognized for their research and committed to teaching students how to think like psychologists.

What makes our department stand out

  • Active research culture: Students, including undergraduates, can join labs in behavioral neuroscience, clinical, cognitive, and social-personality psychology. You will learn how studies are designed, run and interpreted.
  • Early exposure to hands-on learning: Many students begin working in labs or applied settings well before their upper-level coursework, building real skills and experience.
  • Flexible academic pathways: With BA and BS options, minors, an honors program and a wide range of electives, you can tailor your studies toward health, research, human services, data-focused roles or advanced graduate study.
  • A department that values student success: Dedicated advising, engaged faculty and student organizations create a learning environment where students feel supported and encouraged to explore their interests.

Why UB?

UB is a place where you can challenge yourself, find your community and build a future that feels true to you. As New York’s flagship public research university, UB gives you the power of an R1 institution and the support of a campus that feels welcoming from day one.

What you’ll experience at UB

  • Affordable excellence: Earn a top-tier education at a cost that keeps your options open.
  • Collaborative community: Learn with classmates and faculty who care about your growth and take time to know you.
  • Built-in opportunity: Get real-world experience right away through research, internships, creative work and student clubs.
  • A vibrant place to live and learn: Buffalo offers friendly neighborhoods, a growing arts and food scene and quick access to Toronto and New York.

The UB difference
UB students get big-university advantages without losing the personal connections that make college meaningful. You’ll join a campus that encourages curiosity, celebrates different perspectives and gives you room to explore your path.

The learning experience

Psychology at UB is rooted in research. You won’t just learn about studies—you can help conduct them.

Our department focuses on four key areas of psychology:

  • Behavioral Neuroscience: how the brain and nervous system affect behavior
  • Clinical Psychology: how mental health challenges develop and how to treat them
  • Cognitive Psychology: how we think, learn and remember
  • Social-Personality Psychology: how we navigate our dynamic, social world

Our undergrad programs (BA and BS) offer a broad foundation with options to specialize, while our grad programs focus on research and professional training. Wherever you start, we’ll help you build toward what’s next.

Career outcomes

Our graduates go on to do big things. Many pursue advanced degrees in psychology, medicine, law or education. Others head straight into roles in:

  • Mental health services
  • Nonprofits and social services
  • Market research and UX design
  • Business, HR or data analysis
  • Schools and education at all levels

This degree also builds skills employers value—critical thinking, data analysis, empathy and communication—preparing students for graduate study or immediate careers. Psychology opens doors. With the right skills and support, you’ll be ready to walk through them.

Parents often ask: What can my student do with this degree? The answer is—almost anything involving people, behavior, data or decision-making.

Take the next step

Join a department that values innovation, collaboration and your success. Whether you’re just starting out or ready for grad school, we’ll help you thrive.

Degree options:

Undergraduate:

Graduate:

Students like you!