BA in Media Study: Production / MA in Arts Management
Create media. Manage creative organizations.
The BA in Media Study Production and MA in Arts Management at UB is a five-year combined degree for students who want strong creative production skills and graduate-level training in arts leadership. You’ll earn a Bachelor of Arts and a Master of Arts while developing hands-on media expertise and professional management knowledge.
This program is ideal for students who want to produce film, digital or interactive media and lead the organizations that support creative work.
The combined program allows you to begin graduate coursework during your senior year instead of applying separately after graduation. You build creative depth and management expertise in a streamlined academic plan.
This program is a strong fit if you:
- Want to create film, digital or interactive media
- Enjoy hands-on production and collaborative work
- Are interested in running arts organizations or creative nonprofits
- Want to complete two degrees in five years
- See yourself leading creative teams or institutions
Degree type: Combined Bachelor of Arts (BA) and Master of Arts (MA)
Fields: Media Study (Production) and Arts Management
Program length: Five years
- Integrated undergraduate and graduate coursework completed in five years
- Advanced training in media production
- Graduate coursework in nonprofit management and cultural policy
- Fieldwork in arts management
- Shared credits that reduce total time to degree
- Advising support throughout the program
How the program works
Students begin as Media Study majors in the Production concentration. During the first three years, they complete foundational production courses, intermediate and advanced production work and core theory courses.
During the fourth year, eligible students enter the combined program and begin graduate Arts Management coursework. Certain undergraduate requirements are replaced with graduate credits to accelerate completion.
The BA is awarded after year four. The MA is awarded at the end of year five.
Total credits required: 144
Undergraduate credits: 105
Graduate credits: 39
Applying to the BA/MA program
Students typically apply during their fifth semester at UB. Admission to the graduate portion requires meeting GPA standards and submitting application materials.
Production students gain creative and technical experience while preparing for leadership roles in arts organizations.
Students in the program:
- Complete basic, intermediate and advanced production courses
- Study media theory alongside hands-on creative work
- Develop skills in cinematography, digital arts, game design or interactive media
- Take graduate courses in nonprofit management and arts policy
- Complete fieldwork experience in arts management
Graduates are prepared for careers that combine creative and leadership skills, including:
- Creative producer
- Arts organization director
- Festival or program manager
- Studio or media nonprofit leader
- Cultural entrepreneur
The combined structure allows students to build strong creative portfolios alongside professional management credentials.
If you want to create media and lead in the arts, the BA in Media Study Production and MA in Arts Management offers a direct and efficient pathway.
For questions about the BA in Media Study Production / MA in Arts Management contact:
