Minor in Media Study
Add creativity to any major
Pair your primary field with media literacy and creative production. Whether you are majoring in business, engineering, social sciences, arts or sciences, a Minor in Media Study helps you understand how media shapes culture—and how to create it thoughtfully.
This minor is a flexible, powerful add-on for students who want creative skills, critical insight and technical experience without committing to the full major. Media influences how we think, connect and understand the world. At UB, you will explore both how media works and how it is made.
This minor gives you:
- Hands-on production experience
- Training in film and media interpretation
- Access to upper-level courses in film, digital media and interactive design
- Flexibility to tailor electives to your interests
The program is intentionally adaptable, so you can build a media foundation that complements your major and your goals.
🎬 Bonus: Employers value graduates who can analyze information, communicate visually and think critically about technology and culture. That is what you will bring to the table with a Media Study minor.
- One introductory production course
- One interpretation course in film or media history or analysis
- Four Media Study electives
- At least 12 credits at the 300 or 400 level
- Flexible structure that fits most majors without delaying graduation
Reminder: You must be enrolled in a major to declare a minor. Always consult your academic advisor to understand how transfer or exam credit may apply.
The Media Study minor works well for students who:
- Want creative production skills alongside another major
- Are interested in film, digital media or interactive storytelling
- Want stronger visual communication skills
- Plan to work in marketing, nonprofits, media, education or technology
- Want upper-level coursework that complements their primary field
Students across the College of Arts and Sciences and beyond use this minor to broaden their academic profile and expand career possibilities.
This minor gives you both creative and analytical tools. You will study topics such as:
- Film and media history
- Digital media and emerging technologies
- Media theory and cultural analysis
- Visual storytelling and production workflows
- Media critique and evaluation
You will develop stronger critical thinking, clearer communication skills and confidence working with media technologies.
A Media Study minor strengthens your ability to analyze, create and communicate through media—skills valued in many fields, including:
- Marketing and communications
- Film, television and digital media
- Nonprofit and arts organizations
- Education and public service
- Technology and user experience design
- Entrepreneurship and creative industries
Students often find that media skills help them stand out in interviews and graduate school applications because they can speak about both creativity and critical analysis.
Ready to add creative and critical media skills to your degree?
Want to add the Media Study minor?
If you are a current UB student, complete the Undergraduate Major/Minor Change Request.
Not a UB student yet?
Start your application today and explore everything UB has to offer.
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