Today’s digitally networked culture and industry demand increasing levels of visual literacy. Communication in the 21st century is an ecology of information, knowledge production, and visual rhetoric that shapes the way people understand our world.
The curriculum accounts for canonical forms of publicity and publication, but it also includes information design, propaganda, maps, documents, and money—all as facets of sociability, knowledge production and governance. The graphic design concentration equips students with the theoretical foundation and practical skills with which to become socially-engaged contributors and leaders in a world thoroughly mediated by artifacts of communication.
The program cultivates a student’s ability to give visual form to ideas and information and to be contributors to the varied cultures they engage in through a personal and critical point of view. The curriculum emphasizes independent, critical thinking that enables graduates to function not just as workers trained for today’s technological environment, but as agents that can adapt to and steer the ever-changing landscape of communication that constitutes society.
A significant part of this trajectory entails the establishment of Platform, a socially-engaged design lab situated within the department. Its mandate is to provide a space for the experiential learning of graphic design by engaging students with complex social issues and community entities in the City of Buffalo who have visual communication needs. Rather than simply functioning as a training ground for client/service-oriented practice, Platform encourages students to develop the agenda and design brief alongside community partners through active and creative research and fieldwork, demonstrating the capacity of graphic design to frame discourse—to provoke, enlighten, and influence publics, and to validate points of view that are typically deprived of the capacity to be launched into the public sphere.
The Department of Art has two fully staffed state-of-the-art Mac based computer labs loaded with the latest software available and access to a variety of output methods, including 3D printing, UV printing, muilti-channel video and audio, digital embroidery and AR/VR apparatus. Not only will you learn the ins and outs of graphic design, you can gain real world learning and applications with our socially-engaged design lab, PLATFORM.
PLATFORM: is a socially engaged design program in the graphic design concentration area in the Department of Art. The studio is part of the BA and BFA programs in the graphic design concentration area and starting in Fall 2021 an MA degree will be offered. Students in other departments are able to participate. Through a set of courses, the program offers students hands-on learning opportunities to work on real-world design problems for both local and regional nonprofits that advocate for underserved communities. Students learn the value of an integrative, interdisciplinary design practice that encourages teamwork and collaboration, empowering them to be active members of their community.