Marketing and Communications

The College of Arts and Sciences Marketing and Communications team’s purpose is to raise the College’s profile, create brand awareness, highlight our faculty, boast research strengths, spotlight student excellence and engage alumni. 

We ensure consistent, cohesive work that best exemplifies the College and serves to advance the UB reputation and brand. We are the source on identity and brand management, design and print, digital communications, marketing, writing, College-oriented projects and more.

What We Do

  • Content
    Our team can work with you to produce creative, concise copy that tells the College's story while adhering to UB editorial and brand standards.
  • Design
    Create an impact with visuals that convey the brand and message. We can create materials that promote your programs and activities.
  • Digital
    Explore how the use of web, social media, online newsletters, email marketing, media buying, photography and video can elevate your communications efforts.
  • Identity and Brand
    There's more to the UB Identity and Brand than fonts and colors. Learn how to incorporate UB's content and design strategy into your communications.
  • Samples and Templates
    View samples of our team's work or download and use a branded template for your next promotion.
  • Social Media
    The College's Marketing and Communications Team leads unit-wide efforts to provide standards and promote best practices for social media.
  • Websites
    Our goal is to create high-quality websites that meet the diverse needs of the College community and empower individual users to take an active role in website maintenance.

How We Do It

How we prioritize our work:

  • Dean’s Office 
  • Departments, programs, centers and institutes
  • Center for the Arts 
  • University Communications
  • Enrollment (Undergraduate and Graduate)
  • Advancement and Alumni Engagement

If you would like to collaborate, submit a work order:

Who We Are

  • Gina Cali-Misterkiewicz.
    Gina Cali-Misterkiewicz
    Assistant Dean for Marketing and Communications
    College of Arts and Sciences

    What I do: Communications and marketing team lead; Support all of the Dean’s communication needs; Content/writer; External media inquiries

  • Katie Barnum.
    Katie Barnum, EdM
    Assistant Director of Web and Web Accessibility
    College of Arts and Sciences
    Adjunct Instructor
    Department of Art
    College of Arts and Sciences

    What I do: Unit web lead; Website development, design and strategy; UBCMS website training; Electronic/web accessibility

  • Katie Brigham.
    Katie Brigham
    Associate Director of Communications
    College of Arts and Sciences

    What I do: Unit social media lead; unit email marketing lead; “The Point” monthly e-newsletter; Commencement communications; undergraduate admissions and enrollment communications.

  • Jackie Hausler.
    Jackie Hausler
    Associate Director of Communications
    College of Arts and Sciences

    What I do: University Communications liaison; “Need to Know” e-newsletter; Content/writer; Manage content pitches; Faculty expert pitches

  • Kristy Strough.
    Kristy Strough
    Associate Director of Creative and Visual Identity
    College of Arts and Sciences

    What I do: Brand ambassador; Design; Creative; Project management

Submit a Work Order