Marketing and Communications

The College of Arts and Sciences Marketing and Communications team’s purpose is to raise the College’s profile, create brand awareness, highlight our faculty, boast research strengths, spotlight student excellence and engage alumni. 

We ensure consistent, cohesive work that best exemplifies the College and serves to advance the UB reputation and brand. We are the source on identity and brand management, design and print, digital communications, marketing, writing, College-oriented projects and more.

What We Do

  • Content
    Our team can work with you to produce creative, concise copy that tells the College's story while adhering to UB editorial and brand standards.
  • Design
    Create an impact with visuals that convey the brand and message. We can create materials that promote your programs and activities.
  • Digital
    Explore how the use of web, social media, online newsletters, email marketing, media buying, photography and video can elevate your communications efforts.
  • Identity and Brand
    There's more to the UB Identity and Brand than fonts and colors. Learn how to incorporate UB's content and design strategy into your communications.
  • Samples and Templates
    View samples of our team's work or download and use a branded template for your next promotion.
  • Social Media
    The College's Marketing and Communications Team leads unit-wide efforts to provide standards and promote best practices for social media.
  • Websites
    Our goal is to create high-quality websites that meet the diverse needs of the College community and empower individual users to take an active role in website maintenance.

Who We Are

Gina Cali-Misterkiewicz
Assistant Dean for Marketing and Communications

Katie Barnum
Assistant Director of Web and Web Accessibility

Katie Brigham
Assistant Director of Communications

Jackie Hausler
Associate Director of Communications

Kristy Strough
Associate Director of Creative and Visual Identity

Submit a Work Order

How We Do It

How we prioritize our work:

  • Dean’s Office 
  • Departments, programs, centers and institutes
  • Center for the Arts 
  • University Communications
  • Enrollment (Undergraduate and Graduate)
  • Advancement and Alumni Engagement

If you would like to collaborate, submit a work order.