The Marketing and Communications Team are ambassadors for the UB Identity and Brand, assisting our community in developing communications and marketing collateral that align with the brand while reflecting the unique characteristics of the individual unit.
College departments, programs, centers and institutes are "sub-brands" of the main College of Arts and Sciences lockup, a "brand extension" of the main University at Buffalo lockup. Sub-brand lockups should be used as the "logo" on all print and digital materials.
The department lockups can be found in the Department Branding Toolkit. The toolkit included the following files:
CMYK (Cyan, Magenta, Yellow, Black) design files are for any project that will be physically printed, not viewed on a screen.
Best for: Posters, business cards, brochures, postcards and other commercial printing.
RGB (Red, Green, and Blue) design files are for displaying your lockup on a digital screen.
Best for: Digital images on websites, emails, TV displays, presentations, virtual backgrounds and mobile applications.
Spot design files are used when working with outside vendors to print merchandise.
Best for: Shirts, pens, or any other promotional items.
Special Note: UB Trademarks and Licensing have approved the Spot design files. These are the only files you can use when ordering promotional items.
Also, before ordering promotional items, you'll need to complete the UB trademarks request form to get approval from UB Trademarks and Licensing to purchase items with a UB lockup.
EPS is a file format for vector-based graphics such as icons, logos and types. Vector graphics are made up of paths rather than pixels, so they are resolution-independent; i.e., they can be scaled to any size without distortion. While EPS files comply with most graphic design programs, including Adobe Creative Suite applications, they do not function in Microsoft Office programs.
Best for: Merchandise, logos and illustrations that require a range of sizes and scales
PNG is a digital image file format. It is raster-based, meaning it’s composed of a set number of pixels with a specific resolution. Therefore, enlarging a PNG file beyond its original size will cause significant blurriness or distortion. PNG files have transparent backgrounds and are compatible with most Microsoft Office products.
Best for: Digital applications such as websites and emails
JPG is also a raster-based image file format, compatible with most Microsoft Office programs and Adobe Creative Suite applications. Like PNG files, JPG files cannot be enlarged beyond their size without distortion. Unlike PNG files, they do not support transparency and will have an opaque box around the image in Microsoft Office programs.
Best for: Web or print applications where transparency is not required
Maintaining consistency in the language used for all entities across the university is important.
In copy, units and entities across the University at Buffalo—including schools, colleges, departments, divisions and offices—must be linked to one of the following formal academic names:
For example, The College of Arts and Sciences, University at Buffalo, the Department of Indigenous Studies at the University at Buffalo, the University at Buffalo Philosophy, Politics and Economics Program and the UB Department of Physics.
There are no other approved names for the university. Using “SUNY-Buffalo” and different versions of the official names are not permitted.
One unit serves as the administrative school for dual and combined degrees, but both schools should always be treated equally in body copy and logo placement.
One should not be bigger than the other or receive a more prominent placement. When listing both schools in copy, there’s no rule for sequence; it should just be consistent.
The University at Buffalo is a flagship of the State University of New York.
Note: “New York’s flagship university” or “New York State’s flagship university” is also acceptable as a standalone phrase as long as there is other content that makes it clear we’re referring to UB (e.g., on an official UB website or in UB’s social media bios)
Best practices when writing or communicating to an external audience such as the website, emails, social media and more.
UB Brand fonts may only sometimes be available in Word documents, PowerPoint presentations and other digital applications. To ensure brand consistency, please use the appropriate font substitutes below.
NOTE: These fonts are not used in the creation of lockups, and only University Communications is authorized to create institutional marks.. Please visit the Department Branding Toolkit to obtain your official lockup.
Our palette represents our community's vibrant and tenacious nature, as well as our rigorous academic standards and storied history.
We want our communications to resonate with all audiences, so take consideration when choosing color combinations for digital and print communications. Our color palette has been optimized for compliance with the Americans with Disabilities Act (ADA)—an equal opportunity law for people with disabilities—so it’s visually effective and functionally useful.
Here are some tips to help make your communications accessible to all.
Since some users may override page colors, color should not be the only way information is conveyed. Make sure information is available even if colors are altered. This means adding another cue, like an underline, to show a link or an icon to reinforce the meaning.
Pay special attention when using light grays, oranges and yellows. Check your contrast levels with the WAVE color contrast tool.
Use the following text color.
College units should order all print stationery online from University Print Services.
For the question Choose Letterhead Style, please select "Unit (Brand Extension)" and choose "College of Arts and Sciences."
Currently, the form has no option to select a sub-brand (e.g., Department of Philosophy.) After submitting the form, you will receive a confirmation email from Print Services. Please respond to this email with the sub-brand you would like to request to ensure that your letterhead prints with your unit lockup.
For the question Choose Envelope Style, please select "Unit (Brand Extension)" and choose "College of Arts and Sciences."
This form does contain an option for requesting a sub-brand. For the question Print Your Sub-Brand?, please select "Yes," then enter your unit name in the field to ensure that your envelopes are printed with your unit lockup.
After the form has been submitted for either letterhead or envelopes, Print Services will respond with a confirmation email of the order.
College units should download the document entitled “College of Arts and Sciences Digital Stationery." This document includes the College lockup and instructions for incorporating the unit name in the footer.
The template below is for electronic communication only.
All printed UB stationery must use the official brand typefaces and watermarked paper stock available exclusively through University Print Services. Learn more about printed stationery.
The UB Photo Database is an excellent resource for all UB faculty and staff. More information, including guidelines for capturing the UB "spirit" in visual form, can be found on UB Photography and Videography.
Note regarding photo images: Photos must be high resolution (whether used for print or web) and large in size, e.g., 5x7, 8x10, etc. Small postage-stamp-size photos are not acceptable.
The resource list includes sites to find free and low-cost images to use.
Users can download images, free of charge, from these public domain websites: