The Marketing and Communications Team are ambassadors for the UB Identity and Brand, assisting our community to develop communications and marketing collateral that align with the brand while reflecting the unique characteristics of the individual unit.
College departments, programs, centers and institutes are "sub-brands" of the main College of Arts and Sciences lockup, which itself is a "brand extension" of the main University at Buffalo lockup. Sub-brand lockups should be used as the "logo" on all print and digital materials.
College units should order all print stationery online from University Print Services.
For the question Choose Letterhead Style, please select “Unit (Brand Extension)” and choose “College of Arts and Sciences.”
Currently, there is no option on the form to select a sub-brand (e.g. Department of Philosophy.) After submitting the form, you will receive a confirmation email from Print Services. Please respond to this email with the sub-brand you would like to request. This will ensure that your letterhead prints with your unit lockup.
For the question Choose Envelope Style, please select “Unit (Brand Extension)” and choose “College of Arts and Sciences.”
This form does contain an option for requesting a sub-brand. For the question Print Your Sub-Brand?, please select “Yes,” then enter your unit name in the field. This will ensure that your envelopes print with your unit lockup.
After the form has been submitted for either letterhead or envelopes, Print Services will respond with a confirmation email of the order.
College units should download the document entitled “Brand Extension Letterhead – College of Arts and Sciences." This document includes the College lockup and instructions for incorporating the unit name in the footer. Please note: Unlike print stationery, units must use the College of Arts and Sciences lockup for their digital stationery; you may not replace it with your individual unit lockup.
Digital stationery is to be used for documents that will be attached to emails; it is not an embedded file. Digital stationery should never be used for print materials.
The UB Photo Database is an excellent resource available to all UB faculty and staff. More information, including guidelines for capturing the UB "spirit" in visual form, can be found on UB Photography and Videography.
Note regarding photo images: Photos must be high resolution (whether used for print or web) and must be large in size i.e., 5x7, 8x10, etc. Small postage stamp size photos are not acceptable.
The list of resources include sites to find both free and low cost images to use.
istock.com: offers photos, illustrations, videos and backgrounds
depositphoto.com: offers photos, illustrations and videos
https://tonl.co/: features diverse photos, including disability, but is limited
Users can download images, free of charge, from these public domain websites: