Social Media
While social media is ubiquitous, it also requires strategy and effort. The College of Arts and Sciences' Marketing and Communications Team can assist you in establishing a social presence, developing a plan and staying connected to your audiences.
All social media accounts that speak on behalf of the University at Buffalo, represent a university unit or department or are administered or managed by university personnel to conduct official business are considered official UB accounts.
All official UB social media accounts must:
- Have a completed social media account strategy worksheet on file by submitting it to the College's Marketing and Communications Office.
- Reference UB’s Comments Guidelines either on their account or website, as appropriate.
- Comply with UB’s Social Media Profile Guidelines and Account Expectations.
Before you begin: Please complete the social media account worksheet below and attach it when you submit a marketing and communication request.
SUBMIT A WORK ORDER:
All administrators (including account owners and/or account managers) for accounts that fall under the College of Arts and Sciences are expected to coordinate with their Unit Social Media Lead on overall strategy, issues management and participation/collaboration in university initiatives.
All account administrators must:
- Provide their Unit Social Media Lead with an up-to-date name and contact information of the dedicated account owner.
- Students cannot be account owners.
- Account owners should also designate a back-up, as appropriate.
- Provide their Unit Social Media Lead with all login credentials.
- Delete or decommission accounts that are inactive or no longer needed/utilized.
If you're a social media account manager and haven't connected with your Unit Social Media Lead, email cas-mkt@buffalo.edu for assistance and updates.
Questions?
SUBMIT a request:
Guidelines are the foundation of any successful social media landscape. Take the time to familiarize yourself with the university's social media guidelines on the UB Social website.
Questions?
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Our team is here to support your needs and provide expert guidance on various design and communication projects. We are dedicated to helping you create effective and brand-compliant materials that communicate UB's values. For assistance, please reach out to our team by filling out a marketing and communication request.