The Marketing and Communications Team leads the College's efforts to provide standards and promote best practices for social media channels including Facebook, Twitter and Instagram.
Social media requires appropriate account managers, a strategy, regular content and a plan for how it is managed. Every department, unit, center or office interested in creating an account should evaluate whether or not they have the resources to maintain a social media account(s). The CAS Marketing and Communications Team can assist units in answering these questions and helping you develop your strategy.
All social media accounts that speak on behalf of the University at Buffalo, represent a university unit or department or are administered or managed by university personnel to conduct official business are considered official UB accounts.
This includes, but is not limited to, social media accounts promoting administrative and academic units, research centers or institutes.
All official UB social media accounts must:
Guidelines are the foundation of any successful social media landscape. Take the time to become familiar with UB’s social media guidelines on the UB Social website.
All admins (account owners and/or account managers) of official UB social media accounts should coordinate with their Unit Social Media Lead, as defined and agreed upon by each unit, on overall strategy, issues management and participation/collaboration in university initiatives.
For a breakdown of social media roles and responsibilities, view UB’s social media governance model.
Additionally, all account admins must:
If you are an existing social media account manager, notify us by emailing firstname.lastname@example.org so we can assist and share important updates with you.