Social Media
While social media is ubiquitous, it also requires strategy and effort. The College of Arts and Sciences Marketing and Communications team can assist you in establishing a social presence, developing a plan and staying connected to your audiences.
All social media accounts that speak on behalf of the University at Buffalo, represent a university unit or department or are administered or managed by university personnel to conduct official business are considered official UB accounts.
All official UB social media accounts must:
- Have a completed social media account strategy worksheet on file by submitting it to the College's Marketing and Communications Office.
- Reference UB’s Comments Guidelines either on their account or website, as appropriate.
- Comply with UB’s Social Media Profile Guidelines and Account Expectations.
Before you begin: Please complete the social media account worksheet below and attach it when you submit a marketing and communication request.
All administrators (including account owners and/or account managers) for accounts that fall under the College of Arts and Sciences are expected to coordinate with their Unit Social Media Lead on overall strategy, issues management and participation/collaboration in university initiatives.
All account administrators must:
- Provide their Unit Social Media Lead with an up-to-date name and contact information of the dedicated account owner.
- Students cannot be account owners.
- Account owners should also designate a back-up, as appropriate.
- Provide their Unit Social Media Lead with all login credentials.
- Delete or decommission accounts that are inactive or no longer needed/utilized.
If you're a social media account manager and haven't connected with your Unit Social Media Lead, email cas-mkt@buffalo.edu for assistance and updates.
Questions?
Guidelines are the foundation of any successful social media landscape. Take the time to familiarize yourself with the university's social media guidelines on the UB Social website.
Questions?
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Our team is here to support your needs and provide expert guidance on various design and communication projects. We are dedicated to helping you create effective and brand-compliant materials that communicate UB's values. For assistance, please reach out to our team by submitting a marketing and communication request.