Social Media

Social media requires appropriate account managers, a strategy, regular content and a plan for how it is managed. Every department, unit, center or office interested in creating an account should evaluate whether or not they have the resources to maintain a social media account(s). The CAS Marketing and Communications Team can assist units in answering these questions and helping you develop your strategy. 

All social media accounts that speak on behalf of the University at Buffalo, represent a university unit or department or are administered or managed by university personnel to conduct official business are considered official UB accounts.

This includes, but is not limited to, social media accounts promoting administrative and academic units, research centers or institutes.

All official UB social media accounts must:

1. Have on file or submit to the CAS Marketing and Communications Office and University Communications a completed social media account strategy.
2. Reference UB’s Comments Guidelines either on their account or website, as appropriate.
3. Be in compliance with UB’s Social Media Profile Guidelines and Account Expectations.

Guidelines are the foundation of any successful social media landscape. Take the time to become familiar with UB’s social media guidelines on the UB Social website.

• Comment Guidelines
• Official Social Media Account Expectations
• Social Media Profile Guidelines
• Using UB Hashtags
  
• Crisis Communications Guidelines
  
• Victor Stickers Guidelines

All admins (account owners and/or account managers) of official UB social media accounts should coordinate with their Unit Social Media Lead, as defined and agreed upon by each unit, on overall strategy, issues management and participation/collaboration in university initiatives.

For a breakdown of social media roles and responsibilities, view UB’s social media governance model.

Additionally, all account admins must:

• Provide their Unit Social Media Lead with an up-to-date name and contact information of the dedicated account owner.
  • Students cannot be account owners.
  • Account owners should also designate a back-up, as appropriate.
• Provide their Unit Social Media Lead with all login credentials.
• Delete or decommission accounts that are inactive or no longer needed/utilized.

If you are an existing social media account manager, notify us by emailing cas-mkt@buffalo.edu so we can assist and share important updates with you.