Content

When we communicate about our amazing our students, faculty and alumni, we are building the College's brand, increasing our reach and building our reputation.

Our team provides expert assistance for strong messaging, while maximizing impact in an efficient and effective way. Our office is also the liaison to University Communications for the College's media and public relations efforts.

On this page:

How we can help:

Whether you're communicating internally or want to get the word out to the masses, we're here to help write and assist with the dissemination of notable information about the College. Here are some examples of pertinent content areas:

  • Academic: New departments, programs, labs, spaces, key events and significant updates
  • Awards and Honors: Receipt of professional awards/honors and high profile appointments
  • Faculty and Staff: Innovations, partnerships, outstanding professional efforts and other accomplishments
  • Mission: Information central to the College's mission and strategic efforts
  • Student and Alumni Achievements: Personal and professional stories of student and alumni accomplishments
  • Research: Granted research funds, published research, research findings

Writing and content

The College has incredible stories to tell. We want to hear about your students, faculty, research and scholarship so we can help create compelling and engaging content to communicate with our stakeholders.

If you have an idea for a prospective student recruitment piece, website profile, internal communications or another unique idea, use our form so we can assist you.

Press releases and news articles

The Office of University Communications manages UBNow and the UB News Center. Articles, news releases, media advisories and video content are posted to these sites and are disseminated digitally to media outlets worldwide. Stories about our College's people and places are also candidates for posting on our College Stories page.

If you have a news item that warrants coverage, use our news form for assistance.

Email marketing

Email marketing is a cost effective way to communicate with your audience. Our team works with a third-party email platform to create properly branded emails.

Our team also coordinates email marketing campagins for alumni and friends through the central alumni system and database. Please contact us when you need to email alumni and we can assist you.

The Point

The Point is a monthly email newsletter sent to faculty and staff every month during the fall and spring semesters. It contains news and stories about the College of Arts and Sciences as well as top-level information for employees. The Point is produced and deployed by the CAS Marketing and Communications team on behalf of the College and the Dean.

To submit information for consideration in The Point, please fill out the news and achievement form.

Need to Know

Need to Know is a bi-weekly email newsletter sent during the academic semester to inform faculty and staff of pertinent news, deadlines, policies, events and more. Need to Know is produced and deployed by the CAS Marketing and Communications team on behalf of the College and the Dean.

To submit information for consideration in Need to Know, please email cas-mkt@buffalo.edu.

Additional resources