Enhance your communications with powerful visuals that effectively convey your brand and message. Our Marketing and Communications team can design dynamic materials that promote your department, program and activities. Whether it's through eye-catching graphics or engaging newsletters, we can help you create content that stands out and resonates with your audience.

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Downloadable Templates

We offer a variety of Microsoft Word templates, email signatures, virtual backgrounds and more for departmental use and quick turnaround projects. These templates come with best practices and step-by-step instructions to ensure consistent branding across the College.

Line drawing of Baird Point for video conferencing.

Example of a virtual background.

Department Branding Toolkit

Access department-specific branded templates, lockups and more in the Department Branding Toolkit. If you're looking for something else, submit a communications work order.

Branded Merchandise

Promotional products, often referred to as promo gifts, giveaways or "swag," are customized UB merchandise that can help celebrate school spirit and promote your department. Submit a communications work order to get started with merchandise designs and guidance on ordering products from approved licensed vendors.

Before you begin: Please review the guide to ordering UB promotional items below to understand the purchasing process. Please allow 1-2 months for merchandise to be ready.

Trademarking and Licensing

Before ordering promotional items or merchandise, work with approved vendors and complete the UB trademarks request form to obtain approval from  UB Trademarks and Licensing for using your department lockup.

👏 High-five to our super vendor, 4imprint! They'll work directly with UB Trademarks and Licensing to get your items approved so you don't have to.

Printed Promotional Items

We design printed promotional materials, including posters, postcards, brochures and other collateral. Once you have identified your needs and ideas, submit a marketing and communication request, and we'll contact you shortly. Please allow 1-2 months for the prints to be ready.

Print Vendors

For your printing needs, we recommend using Print Services. They offer a variety of services, including black and color copies, posters, business cardsdepartment letterheadenvelopes and more.

Unique Printing

For larger print runs, non-traditional sizing, and specialized college print pieces, submit a marketing and communications request. Our team can provide you with information about external print vendors and the processes involved.

If you have any unique printing requirements, our team is here to help you navigate the options and ensure your project meets all specifications and standards. Reach out to learn more about how we can support your unique printing needs.

Digital Newsletters

Department newsletters are a powerful tool for sharing your department’s story. Our team collaborates with departments to create engaging online newsletters, helping you communicate effectively with alumni and friends through rich, web-driven content. Please allow 1-2 months for the newsletter to be ready.

Before you begin: Please review the best practices below to learn how to gather and organize your deaprtment newsletter content.

Environmental Design

Integrating cohesive branding into your department's physical spaces can create a memorable impression on students, faculty, staff and visitors. To start your environmental graphics project, submit a marketing and communication request. Please allow a minimum of 2-3 months for project completion.

Before you begin: Review the guidelines before starting your environmental project, whether it's redesigning a space or creating new graphics. This will ensure your project aligns with our branding standards and achieves the desired impact.

Empower your department's vision

Let the Facilities Planning and Management Office (FPMO) be your partner in creating vibrant, functional spaces by developing and implementing space planning solutions tailored to both current and future needs while managing physical space resources, overseeing facility improvements, and ensuring building code compliance.

Submit a request to the Facilities Planning and Management Office

Photography and Video

Images and videos are powerful assets that help us tell the rich, full story that is distinctly UB. To ensure your message is clear, compelling, and on-brand, our team can assist in various ways:

  • Arranging Professional Photography: We'll help coordinate with experienced photographers or university photographers to capture high-quality images for events, classroom activities or special projects.
  • Guidance for Professional Headshots: Get tips and support for capturing professional headshots, either from the UB Portrait Studio or by taking your own portrait.
  • Finding the Right Image: We can help you select the perfect image that fits your needs and aligns with UB's brand.
  • Strategizing Video Content: We’ll help you develop and strategize video content to meet your communication needs effectively.

Before you begin: Please review the resources below to ensure your visual content effectively communicates your message and represents UB's identity. For assistance, submit a marketing and communication request.

Photo and Video Resources

By following these guidelines and utilizing the available resources below, you can ensure your images and videos effectively capture and convey the UB story.

Creative Services

UB partners with select vendors to provide comprehensive creative design services to help produce brand-compliant materials, including brochures, flyers, event materials, advertisements, and more.

Editorial support services are also available for an additional fee, though optional. By leveraging these creative services, the University ensures consistent, high-quality communication across all departments.

Before you begin:  Please complete the creative brief below and attach it when you submit a marketing and communication request.

Marketing and Communication Request

Our team is here to support your needs and provide expert guidance on various design and communication projects. We are dedicated to helping you create effective and brand-compliant materials that communicate UB's values. For assistance, please reach out to our team by filling out a marketing and communication request. 


Visit the university communications' website to explore the strategy behind the brand. Learn about the proper use of the university's identity, creativity, resources and more.

The College Resources

Sample of the UB branded substitute fonts, Arial and Georgia.

Sample of the substitute fonts, Arial and Georgia.