University at Buffalo (UB)
Design
Enhance your communications with powerful visuals that effectively convey your brand and message. Our Marketing and Communications team can design dynamic materials that promote your department, program and activities. Whether it's through eye-catching graphics or engaging newsletters, we can help you create content that stands out and resonates with your audience.
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We offer a variety of Microsoft Word templates, email signatures, virtual backgrounds and more for departmental use and quick turnaround projects. These templates come with best practices and step-by-step instructions to ensure consistent branding across the College.
Example of a virtual background.
Department Branding Toolkit
Access department-specific branded templates, lockups and more in the Department Branding Toolkit. If you're looking for something else, submit a communications work order.
Promotional products, often referred to as promo gifts, giveaways or "swag," are customized UB merchandise that can help celebrate school spirit and promote your department. Submit a communications work order to get started with merchandise designs and guidance on ordering products from approved licensed vendors.
Before you begin: Please review the guide to ordering UB promotional items below to understand the purchasing process. Please allow 1-2 months for merchandise to be ready.
Examples of UB merchandise.
All orders must be approved by UB Trademarks and Licensing, including exact reorders. Follow these steps to ensure your purchasing process goes smoothly:
1. Choose an approved vendor
Research and select a vendor from the approved vendor list. Each vendor specializes in different products and items. If no vendor on this list meets your needs, you may request to use an unlicensed vendor from UB Trademarks and Licensing. Note that an unlicensed vendor can only accept one order from one UB department or office per calendar year. Contact UB Trademarks and Licensing at UBTrademarks@buffalo.edu.
2. Start designing
Once you’ve selected the item(s) you want to purchase, submit a marketing and communication request with the product link(s). Our team will customize your item(s) before purchasing.
Ready to get started?
✏️ Note: Please submit a request at least 6-8 weeks before needing the product in hand.
3. Complete the UB trademarks request form
Your licensed vendor may assist in completing the UB trademarks request form, but it is the department's responsibility to ensure its completion.
When filling out the form, include information about the funding source, your group/department, and whether you are selling the item (including fundraising or selling at cost).
4. Submit a request to UB Trademarking and Licenses
Your licensed vendor may submit the trademark request form and product proof to the UB Trademarks and Licensing office. If they don't, you must email the form and proof to UBTrademarks@buffalo.edu. Expect a response within two to three business days, usually on the same day.
✏️ Note: You need to fill out and submit a request for each item you're purchasing.
5. Finalize your order
Once your request is approved, you and the selected vendor will be notified via email, allowing you to proceed with production.
✏️ Note: Submit the trademark approval with your purchasing request to the appropriate procurement office, covering all funding sources (state, UBF, RF, etc.) and procurement methods, including procurement card (P Card), ShopBlue, and eReq. Your licensed vendor should retain the trademark request form for auditing purposes.
6. Inspect your items upon arrival
Compare the received items to the approved trademark design. If there are discrepancies, contact the vendor. Contact the Trademarks and Licensing office immediately if the error affects any university trademarks.
Trademarking and Licensing
Before ordering promotional items or merchandise, work with approved vendors and complete the UB trademarks request form to obtain approval from UB Trademarks and Licensing for using your department lockup.
👏 High-five to our super vendor, 4imprint! They'll work directly with UB Trademarks and Licensing to get your items approved so you don't have to.
We design printed promotional materials, including posters, postcards, brochures and other collateral. Once you have identified your needs and ideas, submit a marketing and communication request, and we'll contact you shortly. Please allow 1-2 months for the prints to be ready.
Print Vendors
For your printing needs, we recommend using Print Services. They offer a variety of services, including black and color copies, posters, business cards, department letterhead, envelopes and more.
Examples of printed promotional items.
Unique Printing
For larger print runs, non-traditional sizing, and specialized college print pieces, submit a marketing and communications request. Our team can provide you with information about external print vendors and the processes involved.
If you have any unique printing requirements, our team is here to help you navigate the options and ensure your project meets all specifications and standards. Reach out to learn more about how we can support your unique printing needs.
Department newsletters are a powerful tool for sharing your department’s story. Our team collaborates with departments to create engaging online newsletters, helping you communicate effectively with alumni and friends through rich, web-driven content. Please allow 1-2 months for the newsletter to be ready.
Before you begin: Please review the best practices below to learn how to gather and organize your deaprtment newsletter content.
Sample visual of new Digest newsletter format.
Collecting Content
To ensure a seamless and timely delivery of your newsletter to alumni and friends, please follow these guidelines for collecting content.
- Timeline for submission: Submit your newsletter content at least eight weeks before the desired send date to ensure timely delivery to alumni and friends.
- Image requirements: All images must be high-resolution in jpeg, png, tiff or EPS formats. Embed images within your content document to help our team understand their placement. Note: This does not replace the need to upload images to UB Box. Please include the link in your request.
- External content: Provide links to any external videos, articles and stories. Include introductory text explaining the relevance of each link in your newsletter.
- Content relevance: Ensure the content is current, ideally no older than three to six months. Incorporate department-related content from "UB In the News" where applicable.
- Editing for style: The content will be edited to adhere to the UB and Associated Press style guidelines. For more information, refer to our Style Guide Tips.
Organizing Content
Create and organize your content in one Microsoft Word document, divided into the following recommended sections:
- Message from the Chair
- Research/Department News
- Events
- Faculty News/Awards
- Student News/Awards
- Alumni News
Content submission: When submitting a marketing and communication request, please include a UBbox link to your content document and high-resolution images.
The latest department newsletters
Integrating cohesive branding into your department's physical spaces can create a memorable impression on students, faculty, staff and visitors. To start your environmental graphics project, submit a marketing and communication request. Please allow a minimum of 2-3 months for project completion.
Before you begin: Review the guidelines before starting your environmental project, whether it's redesigning a space or creating new graphics. This will ensure your project aligns with our branding standards and achieves the desired impact.
Example of the Department of Physics environmental design.
Empower your department's vision
Let the Facilities Planning and Management Office (FPMO) be your partner in creating vibrant, functional spaces by developing and implementing space planning solutions tailored to both current and future needs while managing physical space resources, overseeing facility improvements, and ensuring building code compliance.
Submit a request to the Facilities Planning and Management Office
Images and videos are powerful assets that help us tell the rich, full story that is distinctly UB. To ensure your message is clear, compelling, and on-brand, our team can assist in various ways:
- Arranging Professional Photography: We'll help coordinate with experienced photographers or university photographers to capture high-quality images for events, classroom activities or special projects.
- Guidance for Professional Headshots: Get tips and support for capturing professional headshots, either from the UB Portrait Studio or by taking your own portrait.
- Finding the Right Image: We can help you select the perfect image that fits your needs and aligns with UB's brand.
- Strategizing Video Content: We’ll help you develop and strategize video content to meet your communication needs effectively.
Before you begin: Please review the resources below to ensure your visual content effectively communicates your message and represents UB's identity. For assistance, submit a marketing and communication request.
Photo and Video Resources
By following these guidelines and utilizing the available resources below, you can ensure your images and videos effectively capture and convey the UB story.
If you need a photographer for an event, classroom activity, or environmental portrait, please submit your request 4-6 weeks in advance. We cannot guarantee the photographer's availability for requests needed in less than 2 weeks. To get started, submit a marketing and communication request.
Model release form
If you will be using any individual as the subject of a photo or video shoot, please make sure this person completes the model release form. It grants the university full usage of the photo or video assets in perpetuity. Download model release form
Examples
Please include the statement below for events where there will be a photographer. This applies to confirmation emails to participants who register online, program booklets/schedules of events, and other print or electronic communications to participants. For large events, consider including a sign at the event.
"The University at Buffalo will occasionally have a photographer at events such as the one for which you are registered. Please be advised that UB may use photographs taken during events for publication in print and online, including social media. Please alert the photographer at the event should you not wish to have your photograph taken."
Discover UB’s comprehensive free online photo database, featuring a vast collection of images showcasing UB campuses and buildings, faculty, staff, students and significant campus events. This resource is invaluable for your marketing and communication needs, providing professional-quality photographs that are up to date and brand-appropriate. Below, you'll find best practices for downloading images for digital use.
UB Photo Database also includes guidelines for capturing the UB "spirit" in visual form.
Faculty and staff in need of a professional headshot may book appointments directly with our contract photographer. Portrait sessions may take place at the portrait studio in Abbott Hall on the South Campus or at an alternative location mutually agreed upon by the photographer and the client.
Photography fees will be invoiced to you or your department at a rate of $100 per portrait session.
Portrait examples.
Video and images are critical tools for communication across social media, websites, advertising, and more. The UB Production Group has years of experience producing high-quality video content.
For a customized production and video cost estimate or to request service, contact the Production Group at production@buffalo.edu.
An example of UB Production Group's work.
These resources offer low-cost and a wide variety of media options to help you create engaging and visually appealing content for your projects.
- iStock: Find unique images and videos that resonate with your audience and enhance your projects.
- Depositphotos: Discover a large thematic collection of stock photography, and explore our stock video and music library to find exactly what you need for your projects.
- TONL: Find culturally diverse stock photos that represent the true world we live in, adding authenticity and inclusiveness to your visual content.
- freepik: Access high-quality photos, videos, vectors, AI images, and icons to transform your ideas into outstanding designs.
- Library of Congress
- Center for Disease Control
- White House
- National Oceanic and Atmospheric Administration (NOAA)
- National Aeronautics and Space Administration (NASA)
Taking a self/ie portrait:
- Lighting: Ensure the space is well-lit. Turn on overhead lights and open blinds to let in natural light.
- Background: Minimize background distractions such as art, books, or other people. A blank, light-colored wall works best.
- Positioning: Hold your smartphone vertically (portrait mode) about an arm's length away from you.
- Framing: Keep your head straight or slightly tilted, and face the phone screen. Make sure there is space above your head, and include your neck and part of your shoulders in the frame.
- Taking Photos: Take five or six shots and select the best two.
- Sending Photos: If you need to send the photos, keep them in color, do not crop them, and send them ‘as is.’
If someone is taking a photo of you:
- Lighting and Background: Follow the same steps as above for lighting and minimizing background distractions.
- Positioning and Framing: The photographer should ensure you are centered in the frame, with your head straight or slightly tilted. There should be space above your head, and your neck and part of your shoulders should be visible.
- Taking Photos: The photographer should take five or six shots. Then, choose the best two.
- Sending Photos: If the photos need to be sent, keep them in color, do not crop them, and send them ‘as is.’
UB partners with select vendors to provide comprehensive creative design services to help produce brand-compliant materials, including brochures, flyers, event materials, advertisements, and more.
Editorial support services are also available for an additional fee, though optional. By leveraging these creative services, the University ensures consistent, high-quality communication across all departments.
Before you begin: Please complete the creative brief below and attach it when you submit a marketing and communication request.
Our team is here to support your needs and provide expert guidance on various design and communication projects. We are dedicated to helping you create effective and brand-compliant materials that communicate UB's values. For assistance, please reach out to our team by filling out a marketing and communication request.
SUBMIT A WORK ORDER:
Visit the university communications' website to explore the strategy behind the brand. Learn about the proper use of the university's identity, creativity, resources and more.
The College Resources
Sample of the substitute fonts, Arial and Georgia.