Web Content Strategy Overview

The web team has worked closely with University Communications to develop the following web content strategy. Our goal is to provide the target audience (prospective students) with the necessary content to make an informed decision about pursuing one of the College's degree programs. 

Main Navigation

Header Elements

  • College site quick link
  • Department lock-up (serves as “Home” button)
  • “Apply"  and “Make a Gift” buttons
  • “Info for” menu
  • Search function

Footer Elements

  • Department contact information
  • "Contact Us" button
  • Social media icon buttons

Dropdown Navigation Menus

Please note: These are the minimum menu page requirements. Departments and programs may add additional pages to their menus as needed. Pages may also be renamed when appropriate. (E.g. “Experiential Learning Opportunities might become “How to Study Abroad”) 

Other Content Areas