Collective effervescence; nontraditional social connection; social embeddedness; social surrogates
Much of my research is guided by the proposition that humans are a fundamentally social species and thus a great deal of human behavior can be understood as being in service of social connection.
For example, my students and I study how people fill their social needs through being in crowds with strangers. We have found that people in crowds sometimes experience collective effervescence—an intertwining of a sense of connection to others and a sensation of sacredness. People experience collective effervescence in big crowds, like concerts or football games, or small crowds, like coffee shops or city buses. Our research suggests that these experiences lead to wellbeing in the short and long term.
We also study non-traditional ways to fill social needs, such as television, music, books and comfort food, and find that these are potent ways to feel connection. These nontraditional ways of belonging increase our psychological wellbeing. Our research suggests the happiest and healthiest people have both traditional and nontraditional ways of belonging.
At the heart of both collective effervescence and nontraditional ways of filling social needs is the need for social embeddedness—a term we coined to describe the deeply human desire to feel as if we are embedded in a larger social structure. We feel socially embedded when we are cheering on our favorite football team and when we are watching our favorite TV show. In a deeply divided and isolated world, those activities can contribute to community and cohesion.
